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Marketing, design & technology

Locallign / With Andre Guzman

You do great work. Let’s make it show.

I build websites and connect your marketing to what comes next: the inquiry, the booking, and the follow-up.

Websites · Google Maps · Meta & Google Ads · CRM

Let’s talk about your business

Work remotely and directly with me. We agree on scope and availability.

From discovery to a conversation

01 / They find you

Your services, clearly explained.

WebGoogleMeta Ads

02 / The conversation starts

“I'm interested. How does it work?”

An inquiry that comes with context.

03 / There is a next step

The inquiry gets a follow-up.

CRM
New inquiry
Task
Reply and answer questions
Next
Quote or booking

An example journey. We build it around your business.

From the first search to the next customer.Find your starting point

Work you can explore

Co-founded project

StoxLatam

A publication takes more than articles. At StoxLatam, I work on digital production, the website, and publishing operations.

Explore my contribution
StoxLatam
A publication about infrastructure investing

What we can work on

Every service has a job to do.

We start with what’s getting in the way of new business. Your proposal brings together the work you need, with a scope and priorities we can review together.

How we scope your project
  1. 01
    Websites

    Give people a reason to choose you.

    Explain your offer. Make your services easy to explore. Give people a direct way to get in touch.

    Structure · Copy · Design · Forms
  2. 02
    Local SEO

    Help nearby customers find you.

    Bring your Google Maps presence, service information, location, and opening hours into alignment.

    Google Business Profile · Services · Local information
  3. 03
    AI search visibility

    Make your business easier to describe.

    Clear, consistent public information for AI search, grounded in facts people can check.

    Presence review · Content · Consistency
  4. 04
    Meta & Google ads

    Make the click worth following.

    Facebook, Instagram, and Google campaigns: objectives, audiences, ads, and a landing page that follows through on the click.

    Meta Ads · Google Ads · Creative · Measurement
  5. 05
    Follow-up & automation

    Keep an inquiry from going quiet.

    Organize inquiries, reminders, and tasks so you know who needs a reply and what happens next.

    CRM · Stages · Reminders · Tasks

Your project

Choose your priorities.

Select what you want to improve. Explore the examples that interest you and bring your priorities to our conversation.

Where is the opportunity getting stuck?You can choose more than one priority.
Priorities selected0 / 5

Choose a priority to see a concrete starting point.

Examples of possible work. We agree on the final scope in the proposal.

Discuss my priorities

These priorities travel in the link to start the conversation; they are not sent to the calendar.

01Clear website
View an example

Example deliverables · Final scope agreed together

We organize your offer, content, and main journey so someone can arrive, understand, and take the next step from any screen.

See the website work

Possible work

  • Page architecture and primary navigation
  • Messaging for services, objections, and calls to action
  • A site that works across screen sizes, with a clear way to get in touch

How it connects

  1. 01
    Starting point

    What currently feels unclear or unanswered.

  2. 02
    Structure

    Pages and messages that follow one clear idea.

  3. 03
    Next step

    A concrete action to inquire or book.

02Google Maps & local visibility
View an example

Example deliverables · Final scope agreed together

We review the details customers rely on: what you do, where you are, when you are open, and whether your website and business profiles agree.

See the local SEO work

Possible work

  • Review of profile, categories, services, and visible details
  • Map of local information that needs to match
  • Editorial priorities for presence and related pages

How it connects

  1. 01
    What gets found

    How your business appears in a nearby search.

  2. 02
    What gets understood

    Services, hours, and location without mixed signals.

  3. 03
    What gets decided

    An informed visit to your site or business.

03AI search clarity
View an example

Example deliverables · Final scope agreed together

We turn your public business information into clear, checkable signals for search answers that need context, not just keywords.

See the AI search work

Possible work

  • Inventory of facts, services, and questions that need to be clear
  • Consistency review across public pages and profiles
  • Supporting content with explicit sources and boundaries

How it connects

  1. 01
    The question

    What someone is trying to solve in their own words.

  2. 02
    The evidence

    Which public facts help answer with precision.

  3. 03
    The explanation

    An answer that leads to useful, checkable information.

04Meta & Google ads
View an example

Example deliverables · Final scope agreed together

We connect objective, audience, ad, and landing page so media investment leads to an experience that can carry the conversation forward.

See the paid advertising work

Possible work

  • Campaign objective and audience to review
  • Messages and creative aligned to a concrete offer
  • Landing page and measurement points for learning

How it connects

  1. 01
    The promise

    What is worth stopping to learn about.

  2. 02
    The click

    An ad that carries the same idea through.

  3. 03
    The response

    A page that helps someone inquire with context.

05CRM & follow-up
View an example

Example deliverables · Final scope agreed together

We map what happens after an inquiry: what gets recorded, who replies, which reminder is needed, and when a conversation has continuity.

See the follow-up work

Possible work

  • Stages and owners for real inquiries
  • Replies, reminders, and tasks the team can operate
  • Follow-up rules with consent and a clear way to opt out

How it connects

  1. 01
    The inquiry

    What arrived and what context it needs.

  2. 02
    The reply

    Who replies and what needs to be recorded.

  3. 03
    The continuity

    The next reminder or task, with a clear limit.

From problem to project

Understand first. Then build.

You don’t need a list of tools. You need a way to explain what’s happening in your business.

The process and the investment
  1. 01

    Find the starting point

    What you sell, how people find you, and where the conversation stops. We review what you already have before proposing changes.

    Bring: your website or profile and one specific situation.
  2. 02

    Decide what’s worth doing

    The proposal defines priorities, deliverables, and responsibilities. It also makes clear what depends on your content, access, or decisions.

    Review: scope, investment, and next steps.
  3. 03

    Build something you can review

    You see tangible progress: pages, messages, or customer journeys. We test them against your business needs and agree on what comes next.

    Check: how it looks, how it works, and who runs it.
Andre Guzman, founder of Locallign
Andre Guzman Founder of Locallign

The person behind the work

From “I have an idea” to “here’s how it works.”

I’m Andre. I like understanding a business, then getting to work building it.

I combine marketing, data analysis, and software development. That lets me work on how you present your business and what needs to happen when someone gets in touch.

You work directly with me. We define the work, review progress, and keep the next steps clear.

Get to know my approach

A product for on-site services · In Spanish

The appointment fits. Does the journey?

An open slot isn’t always enough. Locallign Agenda considers the address, service duration, and estimated traffic between appointments before showing availability.

See how it checks a time slot (Spanish)

A separate product from agency services. Travel times are estimates.

The time that counts, too

  1. 01The serviceService duration
  2. The journeyTravel and estimated traffic
  3. 02The next serviceThe next appointment

Illustrative journey diagram.

Let’s start with a conversation

What would you like to happen next for your business?

Tell me what you sell, how customers find you, and what’s getting difficult. That’s enough to start.

Let’s talk about your business